Wellness and spa industry enjoys a great popularity among travelers worldwide. Refreshing massage, soothing herbal baths or exotic hot stones therapy lure an increasing number of women as well as men every day. However, in the great amount of services on offer it becomes most important to know how to promote one’s spa. Countries like Thailand, Malaysia, Singapore or United Arab Emirates devote a lot of money and energy in advertising their spa industry. Let us get familiar with basic promotion strategies embraced not only by the state agencies but also by the small spa businesses.