PROFESSIONAL/ SEO for Travel & Hospitality Industry

Search Engine Optimisation or SEO is essential for the marketing of one’s travel business or destination. Learn some smart tips how to attract the searchers to your website.


Articles

SEO Is a Journey, Not a Destination

SEO Is a Journey, Not a Destination

Kevin Eagan

Over the years, I've worked with many clients of all sizes and shapes. Many have been businesses that need help with their internet presence and ongoing internet strategy. When the discussion turns to SEO, one of the most common misperceptions many clients have is that SEO is a destination; that you can do a few things and you'll reach the pot of gold at the end of the rainbow. This is embodied in questions that might be familiar to you:"How long will it take to optimize my site?""How much w...
Tips for Successful Video SEO in Travel and Tourism Industry

Tips for Successful Video SEO in Travel and Tourism Industry

Sara Thopson

In search engine marketing, travel business is a well known category which is vast and highly diversified. There is also enormous competition in online marketing ranging from bookings of flights to hotel reservations. It is estimated that over 70% of all flights are booked online. As a result, to be successful in promoting travel, tourism, and hospitality websites online marketers should be increasingly inventive and creative. It is quite surprising though that such well know online marketing to...
SEO for Travel Websites – Understanding Acronyms

SEO for Travel Websites – Understanding Acronyms

Andrew J. Wein

Understand SERP’s, SEO, PR and all the rest of the acronyms that drive you crazy as you try to reach the top of the search engine results. I know you are still busy with the task of writing a new website article, so today is a small lesson on all the crazy acronyms that show up when you start to learn about getting high rankings. SE – Search Engine A program that retrieves documents based on the criteria you request. For my blog, that generally refers to the big 3 – Google, Yahoo! and b...
Travel SEO – How to Target Searchers at the Right Stage of the Buying Cycle

Travel SEO – How to Target Searchers at the Right Stage of the Buying Cycle

Sara Thopson

Having been involved in a wide range of travel SEO projects during the last 12 months, I thought it would be a good time to write about the buying cycle of searches when purchasing a holiday online. I recently took a look at the most important aspects of travel PPC and below I have listed how we interpret the typical search behavior of online travel customers when looking to purchase a holiday online: Get Holiday Ideas – At the initial stage the travel consumer has a reasonable idea about th...