Reaching Out to the Individual Tourist

Dan Rang - Feb 26, 2007
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After several years of slow growth, international tourism is on the rebound. A return of both consumer and business confidence is bringing favourable conditions for both established and emerging tourism markets. According to the World Tourism Organization (UWTO), there is a clear shift in focus within the industry from external factors and crisis management, to the internal, competitive factors of destinations and products, such as product development, training, and promotion.

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