Reaching Out to the Individual Tourist

Dan Rang - Feb 26, 2007
0
After several years of slow growth, international tourism is on the rebound. A return of both consumer and business confidence is bringing favourable conditions for both established and emerging tourism markets. According to the World Tourism Organization (UWTO), there is a clear shift in focus within the industry from external factors and crisis management, to the internal, competitive factors of destinations and products, such as product development, training, and promotion.

Comments

Add Comment