In February the “Travel Review” took part in Business Travel Show in London. The show appeared to be successful. The list of participants was impressive. More than 250 organisations-exhibitors, including 100 new participants were pitching for business. Of course, such event is not only for presenting your business and finding potential clients, but it is also a valuable, but rare opportunity to learn about new services and products that might be compatible with your ideas. Pitching for business was in a way pitching for partners. It was very nice to see colleagues having coffee and share a laugh, exchanging opinions on what they are doing. Of course, good entrepreneurship is in identifying an opportunity well before it becomes obvious for anybody else. But can we do it on our own, without learning about and talking to others?