Professional: Tourism Marketing in Developing Markets

Developing economies become of still greater interest of the tourism industry stakeholders. New and undiscovered markets often hide great potential for enterprises of various sizes. Let us focus on the hospitality industry now and see where the hoteliers head to open new businesses and where they identify the sources of their profits. Europe? Asia? Latin America?

Articles

Asia as Top Global Prospect for Hospitality Investment

Asia as Top Global Prospect for Hospitality Investment

Nils Kraus

Emerging markets in Asia are unseating Europe as the epicenter of new hospitality investment and development while investors in the United States are switching their focus from the acquisition of existing hotels to developing new properties, according to a survey conducted by Ernst & Young...
Hilton: Expanding in Europe and Asia

Hilton: Expanding in Europe and Asia

Gary Diskin

Hilton Hotels Corporation announced that the company opened 241 hotels and 31,521 rooms in 2007, representing an average of five new hotels per week. This brings the total number of hotels across its Family of Brands globally to more than 3,000, with 500,000 rooms...
Chain Hotels Attracted to Poland

Chain Hotels Attracted to Poland

Gregory Dolgos

The prospect of Poland’s co-hosting of EURO 2012 Football Championships, a favourable economic situation in the region, a steady inflow of EU funds for the development of tourism, insufficient investments in the sector in the past – all these factors will cause the value of Poland’s hotel construction market to increase two and a half times to well over €250m within the next five years...
China, India and Mexico Capturing the Imagination of the Hotel Industry

China, India and Mexico Capturing the Imagination of the Hotel Industry

Laura Maudlin

At the Arizona Hotel Conference in Phoenix some time ago, I was struck by how it seemed that talk of hotel development in China, India, Mexico and Europe dominated so many conversations and conference presentations. Is this the beginning of new era of hotel development outside the U.S.?
CEE Hospitality: Moscow and Sofia on the Top

CEE Hospitality: Moscow and Sofia on the Top

Gregory Dolgos

Returns on investments in first-class hotels in Sofia, Bulgaria, were around 8.5 per cent at the end of 2007, thus outstripping the yields generated by office and retail developments, which ranged between 7.5 and 7.85 per cent, respectively, and equaling returns from logistic space, a recent analysis of CB Richard Ellis consultancy showed...