MANAGEMENT: Brand management in tourism and hospitality


Management of tourism destinations

Denise Chen

Managing tourism destinations is an important part of controlling tourism's environmental impacts. Destination management can include land use planning, business permits and zoning controls, environmental and other regulations, business association initiatives, and a host of other techniques to shape the development and daily operation of tourism-related activities...

«Australia» Brand tops the World

Anna Luebke

The "Australian brand" topped the United States and Italy, which were ranked second and third respectively, by the Country Brand Index 2006 (CBI). Federal Minister for Small Business and Tourism, Fran Bailey, said Tourism Australia, the government body tasked with promoting Australia overseas, had recently made a huge effort to build awareness of Australia and the result in London was "terrific". The CBI identified China, Croatia and the United Arab Emirates as the top three emerging countries l...

A country Brand is more than tourism

Pat Hyland

Developed by FutureBrand, a leading global brand consultancy, in conjunction with public relations firm Weber Shandwick’s Global Travel Practice, the global study of more than 1,500 international travelers, travel industry experts and hospitality professionals examines how countries can be branded and ranked according to key criteria. This year’s CBI includes customizable country data, as well as rankings, emerging trends, travel motivations, challenges and opportunities within the world of trav...

He movie archipelago

Justin N. Froyd

…On dazzling Stromboli – with its twisting roads, immaculate limestone white, anthracite limestone black of volcanic lava and creamy green Barbary fig trees – the air is said to be aphrodisiac, slightly radioactive, and either captivates or terrifies visitors. What exactly have filmmakers found so irresistible about this remote island? Is there some kind of telluric magnetic force? “First and foremost, there’s the volcano as divinity and myth, then the power of nature,”- explains Ricardo Gullo, ...

What’s in a Hotel Brand nowadays?

Justin N. Froyd

In a market and industry where products and services are all too undifferentiated - and even boring - successful branding can have a significant impact on current profit margins and future buying behavior of what services and products customers will buy. Consumers essentially buy a branded product because it promises reliability and consistency for its intended purpose and application – service features non branded products not necessarily provide. Brand conscious behavior determines the purcha...