Destination: Serbia

Serbia, a beautiful country with long history and tasty cuisine. Years after all the war conflicts finished the country is struggling harshly to gain a nice sunny spot on the world market of tourism. How are they doing? What are the troubles of the tourism industry?


Serbian Tourism: Lack of Investment Still Perceived

Anna Luebke

Tourism is one of the major global industries. It accounts for around 5% of the world’s GDP and employs over 200 million people. In over 150 countries, tourism is among the five industries that have generated the largest export revenues. In over 60 countries, it is the number one industry in terms of exports...

Maneuvers to Cash in on Unearthed Roman Heritage

Bill Alen

Serbia has discovered that 16 Roman emperors of the third and fourth centuries AD were born in what is now Serbia. Now Serbia wants tourists to discover that too. "Those were the dynamic times preceding the final collapse of the Western Roman Empire in the late fifth century," said historian Aleksandar Jovanovic. "Due to specific circumstances, the emperor's throne was not hereditary, but a matter of soldiers' leadership and bravery. In those times, simple but successful military leaders could ...

Ecotourism: Repositioning Serbia as a Tourist Destination

Vanderlei J. Pollack

Well-preserved nature is one of the fundamental competitive advantages for positioning the Serbian tourism on the international tourist market. The variety of natural resources is additional reason to consider the development of ecotourism in Serbia as an important tool for sustainable tourism in Serbia and for consistent and long-term approach to achieve sustainability...

Bač: A New Tourist Destination

Samuel Dorsi

Bač is a small, borderline municipality in Serbia in southwest Vojvodina. It lies on the bank of the Danube River and currently enjoys the rising numbers of tourists. The local authorities are well aware of the fact that tourism can contribute to the faster development of the small municipality because it is a good starting point for greater involvement of the local providers into the process of transformation towards efficient economy...

2008 Eurovision: An Economic Win for Serbia

Michael Trout

Last May, Belgrade successfully hosted the 2008 Eurovision Song Contest, benefiting commercially and economically and attracting tourism to Serbia. Organizing the contest cost Serbia € 21 mln. The national radio and television (RTS) spent € 8.5 mln, while the state gave RTS more than € 10 mln to purchase high-definition equipment. The city of Belgrade alone invested € 2 mln...