Montenegro – the beautiful country of the southeastern Europe – still does not belong to the list of European must-sees of the main stream travelers. Gaining its independence more than a year ago the country however starts to call the attention of the more demanding tourists – those who seek amazing and unspoilt nature, mountains, beaches ... Montenegro offers all of it. Let us get familiar not only with the beauties of the land but with the nations strategies used for destination branding as well.



Sara Thopson

The sea, the lakes, the canyons or the mountains enable everyone to decide on the best way to enjoy a quality vacation. In one day, the curious traveller can have a coffee on one of the numerous beaches of the Budva Riviera, eat lunch with the song of the birds on Skardar Lake and dine next to a fireplace on the slopes of the Durmitor mountain. These are all characteristics of Montenegro as a tourist destination with a lot to offer.


Andrea Hausold

Tourism in Montenegro is in a rapid expansion. The location of this small Mediterranean country, rich architectural and cultural heritage, and the diversity of landscapes and climates makes Montenegro a desirable tourist destination.


William Law

In Montenegro there are, at a small space, four great National Parks: Scadar Lake, Lovcen, Biogradska Gora, and Durmitor. Each of them offers in its own way unforgettable natural beauties.


Andrew J. Wein

“National tourist organization is dedicated to creation of quality tourist product and creation of tourist brand Montenegro, because only that can bring the increase of incomes from tourism and rising up of the standard of citizens,” said director of NTO Sasa Radovic. He said that the priority goals of NTO are quality and quantity development of tourist product, reappearance of guests from the most emissive markets, as well as extension of season and regional development.


Andrea Hausold

As the wealth of CEE countries grows, so too does that of its visitors. To cater to this new breed of traveler, many countries in the region are moving their tourism industries up market. Tourism is also booming in the Balkan countries of former Yugoslavia. In particular, the tourist industry of newly independent Montenegro looks set to take off. According to statistics from the World Travel and Tourism Council (WTTC), Montenegrin tourism is the fastest growing in the world, ahead of even China...


Joe McClain

For the fourth consecutive year, Montenegro has been ranked by WTTC among the world’s top three destination in terms of forecast travel & tourism growth over the coming decade. To be ranked alongside the Asian powerhouses, China and India, is no mean feat for a country whose tourism industry ground to a complete halt during the 1990s as a result o the Balkan conflict.


Gary Diskin

The political situation, with the disintegration of former Yugoslavia and the wars in the Balkan region, had significant negative consequences on the Montenegrin tourism, especially in the mountain and central regions. These effects from the region represent the cause of most of the shortcomings, which affect the development of tourism, whereas one should bear in mind that there is a bad transportation and other infrastructure, a low purchase power of the local population, as well as the loss of...