DEMAND FOR TRAVEL TO THE U.S. DECLINED IN KEY SOURCE MARKETS

A recent assessment from Mabrian, a travel intelligence platform, suggests that enthusiasm for the travel to the U.S. is waning somewhat in vital long-haul markets. This includes Europe, the Gulf Coop ...

THE FUTURE OF AFRICAN TOURISM

Andrew J. Wein -
In 2024, Africa saw a significant uptick in tourism, with approximately 74 million visitors gracing its shores. UN Tourism's latest World Tourism Barometer indicates that this figure represents a roug ...

SPAIN FIGHTS WATER SCARCITY THROUGH WATER BAN FOR TOURISTS

Nik Fes -
In 2024, Spain played host to an impressive 94 million tourists, confirming its place as a world-leading holiday destination. This influx, however, has placed notable pressure on resources, leading to ...

ITALY ATTRACTS OVER 60 MILLION MUSEUM VISITORS ANNUALLY

Samuel Dorsi -
Italy’s cultural treasures proved irresistible in 2024, drawing over 60 million tourists – a figure exceeding the nation’s population, which hovered around 59 million. This influx cemented Italy's sta ...

MEANINGFUL EXPERIENCES REDEFINE GLOBAL TOURISM

By 2025, global tourism’s focus will be changing. Forget just relaxing, it's about getting something meaningful out of your trips, and caring more about experiences than just ticking off boxes. That's ...