JAPAN’S TOURISM BOOM HITS A GEOPOLITICAL WALL

Theodore Slate -
Japan’s tourism industry has been booming. In 2025 the country attracted 42.7 million foreign visitors, up 16% from 2024 and far above the pre-pandemic peak of 31.9 million in 2019. The goalposts have ...

OTAS DOMINATE HOTEL BOOKINGS IN EUROPE

Theodore Slate -
Booking Holdings and Expedia Group have more than 85% of the European market of online travel agency (OTA)-facilitated bookings, according to new research by HOTREC that also found 51% of all hotel bo ...

2029 WORLD ATHLETICS CHAMPIONSHIPS: A POTENTIAL LEVER FOR KENYAN TOURISM

Sara Thopson -
Kenya is to host the World Athletics Championships in September 2029, the first time the competition will take place on the African continent. World Athletics announced the allocation of the organizat ...

THE SHAKIRA EFFECT BOOSTS HOTEL BOOKINGS AND REVENUE IN MADRID

Shakira’s twelve-concert residency in Madrid has a significant impact on the local hotel market. Occupancy for the days of the performance is up 14.8% on an annual basis, and the average daily rate (A ...

PRIDE CELEBRATIONS DRAW OVER SIX MILLION VISITORS TO FOUR EUROPEAN CITIES

Amsterdam, Madrid, London and Cologne saw more than six million visitors this year for LGBTI Pride, generating an estimated €403 million in tourist expenditure, according to a new analysis by Data App ...