SWISS TOURISM FIGHTING THE STRONG FRANC

Chris Grad -
Swiss tourist board suggested a 6-point plan to fight the effects of the strong franc. Extensive promotion in neighbouring countries and focus on distant markets are part of the plan. ...

CROSS-CULTURAL ONLINE MARKETING CAMPAIGNS FOR TOURISM INDUSTRY

Travel companies and tourist boards often face the need to optimize their website. However, effective search engine optimization needs to follow several rules. ...

RUSSIA PLANS TO OPEN A SPACE HOTEL BY 2016

Andrew J. Wein -
Russian company announced its plan to open a space hotel on the orbit by 2016. The facility should accommodate up to seven guests. ...

AHRA CONFERENCE 2011 TO EXPLORE THE OPPORTUNITIES IN TOURISM

Pat Hyland -
Experience an iconic event that explores the abundance of opportunities in the tourism industry – within Asia and beyond. AHRA Conference 2011 is expected not only to provide valuable information and ...

GERMAN BUSINESS TRAVELERS MORE ENVIRONMENTALLY FRIENDLY THAN VACATIONERS

Daniel A. Tanner -
Recent study showed that German travelers behave environmentally friendly when on vacation or a business trip. ...