HOW INSTAGRAM HAS SHAPED THE TOURISM BUSINESS

Pat Hyland -
Did you know that 48% of Instagram users use this social network to discover and choose the destinations they will visit during their trips? The figure has been growing over the years, making it an es...

BEST DIGITAL MARKETING TIPS FOR TOURISM SECTOR

Michael Trout -
When it comes to digital marketing and management in today’s tourism industry, companies have to face an enormous challenge to break into the travel market segment and fight against the traditional wa...

HOW DIGITAL IS YOUR BUSINESS? TECHNOLOGIES IN THE HOSPITALITY SECTOR

James Morris -
Digitization has contributed many advances in the hospitality sector. Some accommodations have already implemented major changes by integrating new technologies to turn the guest experience into somet...

FIGHT OVER-TOURISM AND TRAVEL OFF THE SEASON

Nik Fes -
The world of tourism has been tackling the issue of over-tourism for a couple of years now. It represents the rapid increase of mass tourism to prominent destinations throughout the world. ...

ONLINE TOURISM MARKETING IS ESSENTIAL IN THE TIMES OF ISOLATION

Andrew J. Wein -
After an understandable panic about whether or not to stop web-marketing campaigns immediately following the confinement announcements, new strategies of online tourism marketing are emerging in the t...
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