CHOOSING DESTINATIONS BASED ON SOCIAL MEDIA
It is hard to miss the stunning photos of crystal-clear water, white sandy beaches, and colorful alleys on social media during summer. In fact, 61% of social media users in Germany on vacation share m ...
SOCIAL MEDIA TRENDS 2023
Promoting travel and hospitality services heavily relies on social media. Therefore, marketers need to stay up-to-date with social media trends. Here are the key trends for social media in 2023: ...
NEW TREND: USING TIKTOK FOR TOURISM
A recent study by TikTok sheds light on the behavior of its users towards travel-related content. With a significant increase in users engaging with such content, tourism brands can benefit from estab ...
CHINESE TRAVELERS GO DIGITAL
What the 900 million e-commerce consumers in China like to eat, what they want to drive, where they want to live, and how they want to work are just a few of the things that are in flux as a new gener ...
THE POWER OF GEN Z ON TRAVEL AND HOSPITALITY
The travel and hospitality sectors often discuss how the younger generation, i.e., Generation Z, is and will continue to transform these sectors. People born between the second half of the 1990s and t ...
