ONLINE TOURISM MARKETING AND WHY IS IT IMPORTANT FOR YOU?

Nils Kraus -
When it comes to tourism strategies, marketing has positioned itself, without a doubt, as the main tool for most companies directly or indirectly involved in the travel and hospitality industry. Why?...

HOW INSTAGRAM HAS SHAPED THE TOURISM BUSINESS

Pat Hyland -
Did you know that 48% of Instagram users use this social network to discover and choose the destinations they will visit during their trips? The figure has been growing over the years, making it an es...

AMAZON TOURISM TECHNOLOGY: THE (RE) CONQUEST OF TRAVEL INDUSTRY

Justin N. Froyd -
Amazon is stepping up investments, particularly in the development of technology solutions, and expanding its strategic partnerships with leading online travel agencies to strengthen its footprint in ...

MILLENNIAL TOURISM TRENDS – INTERNET AND SUSTAINABILITY

Tomas Haupt -
The hotel sector faces a future of changes, competitiveness, and uncertainty. Digitalization has brought new booking management systems, online sales and even the type of a tourist that looks for expe...

NEW PACKAGE TRAVEL DIRECTIVE WORRIES EUROPEAN TOUR OPERATORS

Chris Grad -
On the 25th of November in 2015 the new Package Travel Directive was adopted. It entered into force on 31 December 2015 and the EU Member States have to transpose it by 1 January 2018. The directive w...