VISUALS FOR TOURISM COMMUNICATION STRATEGY
Many times, marketing is based on visual content presented to the potential clients to attract them to one’s services. Any tourism communication campaign should be planned well using quality sources o ...
THE POWER OF GEN Z ON TRAVEL AND HOSPITALITY
The travel and hospitality sectors often discuss how the younger generation, i.e., Generation Z, is and will continue to transform these sectors. People born between the second half of the 1990s and t ...
THE U.S. SUFFERS FROM DROUGHT OF INTERNATIONAL VISITORS
A large number of U.S. beaches, hotels and casinos nationwide are filling up again as COVID-19 vaccination rates climb and closure orders are lifted. But this summer season is being driven almost enti ...
HOTEL DIGITALIZATION: 16% OF SPANISH HOTELS ARE DIGITALIZED
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper ...
MIAMI ATTRACTS RECORD NUMBER OF TOURISTS FROM LATIN AMERICA
Several Latin American countries are among the main tourist source markets of Florida. In December 2021, 13% more Latin American travelers will arrive in Miami than in December 2019, according to a co ...
