PORTUGUESE TOURISM BENEFITS FROM THE WAR IN UKRAINE

Andrea Hausold -
The outlook for the Portuguese tourism during this summer is positive and the demand should reach the figures close to 2019. Foreign tourists are fleeing destinations such as Turkey and Greece and the ...

OVERTOURISM'S PROBLEMS IN ITALY: AN AUTUMN OF OBSTACLES

Alec Hills -
During the season, new issues appeared on the market that Italian tourism will have to deal with for most of 2024. ...

40 MILLION VISITORS IN THAILAND IN 2024 – IS THAT REASONABLE?

Samuel Dorsi -
The Thai government has introduced measures to "boost tourism" and is forecasting a record 40 million visitors and 3.1 trillion baht in tourism-related revenue next year. This expected revenue would b ...

MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS

Richard Moor -
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...

THE 2030 SOCCER WORLD CUP WILL BENEFIT THE TOURISM SECTOR

Chris Grad -
Last week, the International Football Federation (FIFA) announced that the Soccer World Cup in 2030 will be jointly organized by Spain, Portugal, and Morocco, beating the South American bid. ...