DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY

Wayne M. Gore -
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr...

HOW INSTAGRAM HAS SHAPED THE TOURISM BUSINESS

Pat Hyland -
Did you know that 48% of Instagram users use this social network to discover and choose the destinations they will visit during their trips? The figure has been growing over the years, making it an es...

WHAT SKILLS DO THE TRAVEL AGENTS NEED NOW?

Samuel Dorsi -
As world travel resumes, travelers may find that planning their next trip is a little more complex and difficult. New regulations around restrictions, requirements, quarantine and travelling, flight a...

ITALY: 140,000 FAMILIES HAVE ENJOYED A HOLIDAY VOUCHER

Laura Maudlin -
In a summer that has been further from typical due to the coronavirus pandemic, Italy has been able to boost domestic demand in an effort to offset the drop in international arrivals. This was the goa...

ONLINE TOURISM MARKETING IS ESSENTIAL IN THE TIMES OF ISOLATION

Andrew J. Wein -
After an understandable panic about whether or not to stop web-marketing campaigns immediately following the confinement announcements, new strategies of online tourism marketing are emerging in the t...
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