GOOGLE HAS LAUNCHED A NUMBER OF GREEN INITIATIVES

Laura Maudlin -
Being one of the most important and influential companies in the world, Google has realized that they are in a position to have a positive impact on society as a whole. And this is exactly what the co...

TOP 5 MOST POPULAR TENERIFE'S UNDISCOVERED SMALL TOWNS

Kevin Eagan -
Whether you are a frequent or an on-and-off traveler, finding an eventful vacation spot is priceless. And lately, many have turned to the Canary Islands for an endearing vacation. On the archipelago, ...

FREE GOOGLE TOOLS FOR TRAVEL AND HOSPITALITY

Over the last years, and especially since the beginning of the pandemic, Google has offered various free tools for the travel and hospitality sector to help tourism professionals. ...

DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY

Wayne M. Gore -
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr...

MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS

Richard Moor -
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and...
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