HOW TO ADAPT YOUR WEBSITE TO BERT, THE NEW GOOGLE ALGORITHM

Tomas Haupt -
Launched in late October on its English search engines, Google is deploying its new algorithm in more than 70 other languages around the world. Here’s what’s changing and how to adapt your travel webs...

GOOGLE HAS LAUNCHED A NUMBER OF GREEN INITIATIVES

Laura Maudlin -
Being one of the most important and influential companies in the world, Google has realized that they are in a position to have a positive impact on society as a whole. And this is exactly what the co...

FREE GOOGLE TOOLS FOR TRAVEL AND HOSPITALITY

Over the last years, and especially since the beginning of the pandemic, Google has offered various free tools for the travel and hospitality sector to help tourism professionals. ...

DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY

Wayne M. Gore -
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr...

INNOVATION IN TOURISM? HOW TO TAKE THE SECTOR TO THE NEXT LEVEL

Denise Chen -
One of the few industries that is always changing and evolving is tourism. The experience of traveling today is completely different from 10 or even 5 years ago and of course, due to the pandemic, mor...
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