GOOGLE MAPS TO SHOW BIKE-SHARING STATIONS

Chris Grad -
The coronavirus pandemic is causing important changes in our daily life, including the way we move around cities. In this sense, more and more people favor the use of their own bicycles or the shared ...

GOOGLE HAS LAUNCHED A NUMBER OF GREEN INITIATIVES

Laura Maudlin -
Being one of the most important and influential companies in the world, Google has realized that they are in a position to have a positive impact on society as a whole. And this is exactly what the co...

GOOGLE FINED FOR ESTABLISHING A DECEPTIVE HOTEL CLASSIFICATION IN FRANCE

The French hotel industry celebrates its victory. Google will pay a fine of one million euros to France for having constituted a “misleading hotel classification” in the country, replacing the officia...

FREE GOOGLE TOOLS FOR TRAVEL AND HOSPITALITY

Over the last years, and especially since the beginning of the pandemic, Google has offered various free tools for the travel and hospitality sector to help tourism professionals. ...

MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS

Richard Moor -
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and...
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