Tourism is tightly linked with a number of industries, which enhance memories of travellers and make their experiences truly unforgettable. Tourists love purchasing souvenirs. These goods enliven their experiences by offering an illusion of being able to take back home something tangible and indestructible. The souvenirs in a way preserve the “époque”, reflect events and fashions of the moment of travel. Souvenir trade is a very competitive - gift stores have the third highest failure rate among retail outlets – but a highly rewarding type of enterprise. In the first issue of 2007 we advise how to make your souvenir shop a success and hope this publication will be useful for those who are thinking to embark on this kind of business venture. Food merchandise is a growing sector of the souvenir market, and we offer observations on some trends in this area of business. When the goods are purchased – how to deliver them safely – the questions of logistics can be crucial for a traveller. In this issue we only open the discussion of new ways of purchasing and delivering souvenirs. Tourists tend to look for authentic folk-art souvenirs, which represent a certain challenge in the post-industrial globalised world. This issue gives the reader an idea of how this problem is dealt with in Hungary.