In our Heritage sector today we introduce places that apart from being interesting historic sites in their own rights have become much visited due to their connections to the bestseller and movie «The Da Vinci Code». A cross-European adventure takes tourists from Louvre, where an actor from the movie narrates visitors’ way, to a secluded library in London, to ancient churches, castles and cathedrals, linked to each other by the logic of the story. It appears that public interest in such places have emerged spontaneously, but a story from Scotland reveals consolidated efforts of the tourist boards and initiatives behind the «cracking-thecode » mania (also featured in the Industry sector).

The number of tourists on the Da Vinci Code trail is growing, and it seems sensible to enrich their travel itineraries with a list of events, giving insight into the discoveries of another sort. The rich program of food festivals in Britain and France (countries connected by the trail) allows tourists to spice their adventure and feast upon the findings.

Celebrating Europe’s cultural diversity we also step into less known territories. Lithuania will start publications promoting UNESCO World Heritage Sights.


Behind the Da Vinci scenes

Larry Brain

VisitScotland, VisitBritain and Maison de la France have announced the Da Vinci Code Adventure tour in an innovative promotional campaign.

Visit French `Da Vinci Code' Chateau

Richard Moor

French castle Chateau de Villette had been sold 4 years before "The Da Vinci Code" hit the shelves.

Cracking the Da Vinci Code in England

Daniel A. Tanner

Special travel itinerary allows following in the footsteps of Tom Hanks and discovering the hidden secrets of one of England’s most picturesque counties.

Haute Cuisine

William Law

A culinary revolution in England makes new promises to foreign visitors, who have stopped complaining about British cuisine and enjoy the huge number of food and drink events that now take place around the country throughout the year.

Lithuania – World Heritage

Daniel A. Tanner

An overview of Lithuanian sights included in the UNESCO World Heritage: an outstanding example of a landscape, political center of Eastern Europe, a complex archaeological ensemble, and an embodiment of an extraordinary example of scientific collaboration.