DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...
TOURISM RECOVERY PILLARS: SUSTAINABILITY, DIGITALIZATION, AND INNOVATION
In the midst of the global tourism recovery after the covid crisis, the war in Ukraine has once again generated uncertainty in the tourism sector. ...
TECH TIPS TO CUT OPERATING COSTS OF TOURISM BUSINESS
To run as they used to before the pandemic, tourism businesses must improve operational efficiency to cut costs and optimize processes that allow them to be more competitive and increase profitability ...
BLOCKCHAIN AND NFT BOOST TRAVEL AND HOSPITALITY INDUSTRY
The digitalization of the interaction processes of social actors, accelerated by the pandemic, has made it possible to give continuity to economic activity despite the long confinement and social isol ...
MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...
