THE FUTURE OF TOURISM: CHALLENGES AND OPPORTUNITIES FOR 2022
2022 will be a key year for international tourism. Withdrawal of travel restrictions, the overall progress of vaccination campaigns and the recovering of confidence in travel create a positive scenari ...
DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...
MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...
MAJOR SUSTAINABLE MEASURES FOR THE TRAVEL INDUSTRY
The teams at the World for Travel and the Resilience Council assessed the current state of the travel industry in terms of sustainable measures and goals. This data was used to develop the most urgent ...
TOURISM IN THE METAVERSE IS JUST AROUND THE CORNER
Does tourism in the metaverse have a future? Even though it seems obvious that it will never be able to replace the emotions of real "travel", the virtual world has a lot to offer. ...
