TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA

Gary Diskin -
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...

HOTEL INDUSTRY BUILDS A SUSTAINABILITY FRAMEWORK

Gary Diskin -
Several hotel chains with 25,000 hotels in total, have launched an initiative to establish a common definition of hotel sustainability in order to boost responsible travel and tourism. ...

HOW TO AVOID THE LOSS OF A SUSTAINABILITY REPUTATION

Gary Diskin -
Increased customers are asking companies to join the environmental movement. Many already have sustainable policies or products, but are they real? Is there a reputational risk in helping the environm ...

STUDY: WORLD’S TRAVEL INDUSTRY ON THE RISE

Pat Hyland -
A positive trend in tourism continues in 2023. Based on data from the data analytics, Travellyze forecasts that the average travel spend of tourists will continue to stabilize in 2023, resulting in a ...

AI APPLICATIONS COULD REVOLUTIONIZE THE TRAVEL AND TOURISM SECTOR

Nils Kraus -
WTTC (World Travel & Tourism Council) has urged companies in the travel and tourism sector to adopt the benefits of Artificial Intelligence (AI) responsibly. This technology is expected to play a cruc ...