HOW TO DESIGN A SUSTAINABLE TOURISM STRATEGY IN THE SHORT TERM
Tourism is one of the largest industries in the world and accounts for 10% of the world’s GDP and employment. By 2030, the number of travelers is expected to reach 1.8 billion, with Asia as the main t ...
TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...
HOTEL INDUSTRY BUILDS A SUSTAINABILITY FRAMEWORK
Several hotel chains with 25,000 hotels in total, have launched an initiative to establish a common definition of hotel sustainability in order to boost responsible travel and tourism. ...
HOW TO AVOID THE LOSS OF A SUSTAINABILITY REPUTATION
Increased customers are asking companies to join the environmental movement. Many already have sustainable policies or products, but are they real? Is there a reputational risk in helping the environm ...
STUDY: WORLD’S TRAVEL INDUSTRY ON THE RISE
A positive trend in tourism continues in 2023. Based on data from the data analytics, Travellyze forecasts that the average travel spend of tourists will continue to stabilize in 2023, resulting in a ...
