LUXURY BRANDS BET ON SPAIN
Spain has made significant progress in the past year towards competing with the strongest European countries, although they still have a long way to go. According to a report on luxury retail by inter ...
LONG-TERM CHALLENGES FOR SPANISH TOURISM
To truly understand the development of the Spanish economy, it is imperative to consider the impact of tourism. In 2022, with 75.6 million foreign visitors, Spain became the second-world tourist desti ...
GERMANY'S COUNTRY BRAND GETS THE TOP POSITION AGAIN
In the Anholt Ipsos Nation Brands Index (NBI) 2022, which studies perceptions of countries around the world, Germany takes the top position in the ranking of 60 countries for the sixth time in a row a ...
WHY AIRBNB IS RESPONSIBLE FOR THE MASSIFICATION OF TOURIST DESTINATIONS?
"Lose yourself in Trastevere like another Roman." "This little cafe in the Latin Quarter of Paris is a marvel". "Tips to feel like a real Berliner". With this type of claims more and more collaborativ ...
TIKTOK AS A MARKETING TOOL FOR DESTINATION BRANDING
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide. ...
