GERMANY’S STRONG “NATION BRAND” SUPPORTS TOURISM SECTOR

Larry Brain -
The Covid-19 pandemic is having a massive effect on the tourism industry worldwide, but many countries are slowly recovering and getting closer to pre-crisis levels. One of these countries is Germany, ...

CHATGPT WILL REVOLUTIONIZE CONVERSATIONAL AI

Tomas Haupt -
In just a few months, ChatGPT has captured the attention of millions of users and the imagination of companies all around the world. The explosive rise of the generative conversational AI platform is ...

LONG-TERM CHALLENGES FOR SPANISH TOURISM

Andrew J. Wein -
To truly understand the development of the Spanish economy, it is imperative to consider the impact of tourism. In 2022, with 75.6 million foreign visitors, Spain became the second-world tourist desti ...

GERMANY'S COUNTRY BRAND GETS THE TOP POSITION AGAIN

Richard Moor -
In the Anholt Ipsos Nation Brands Index (NBI) 2022, which studies perceptions of countries around the world, Germany takes the top position in the ranking of 60 countries for the sixth time in a row a ...

TOURISM IN MOROCCO: BUSINESSES OPTIMISTIC ABOUT THE WINTER SEASON

Sara Thopson -
While until recently the local and international operators complained about the restrictions put in place by the Moroccan authorities which prevented foreigners from coming to the Kingdom, the recent ...