DIGITIZING HOTELS FOLLOW THE TOURISM RECOVERY

Samuel Dorsi -
After a two-year hiatus, the tourism industry is seeing the light again. The desire to travel is present and everything pointed to 2022 as a year of recovery. Despite the social, political and economi ...

MARKETING TRENDS FOR HOTEL'S SOCIAL NETWORKS

Richard Moor -
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and ...

ECUADOR TO INVEST USD 3.3 MILLION IN INTERNATIONAL TOURISM MARKETING

Kevin Eagan -
The Ministry of Tourism of Ecuador presented the Marketing Plan for 2022, as well as the objectives up to 2025. The 2022 to 2025 tourism investment budget is USD 47.3 million, divided in four years, ...

TOURISM INFLUENCER MARKETING MAY HELP COMPANIES OUT OF CRISIS

Dan Rang -
Tourism and travel influencers have suffered enormously during the covid crisis. Experts however point out that there are ways how to bounce back by focusing on new angles in tourism influencer market ...

U.S. TOURISM BOOST EXPECTED IN COMING MONTHS

Justin N. Froyd -
As countries continue lifting Covid-19 restrictions, the world of tourism is preparing to restart an industry decimated beyond recognition over the last two years. ...