GERMANY'S COUNTRY BRAND GETS THE TOP POSITION AGAIN
In the Anholt Ipsos Nation Brands Index (NBI) 2022, which studies perceptions of countries around the world, Germany takes the top position in the ranking of 60 countries for the sixth time in a row a ...
HOW TO AVOID THE LOSS OF A SUSTAINABILITY REPUTATION
Increased customers are asking companies to join the environmental movement. Many already have sustainable policies or products, but are they real? Is there a reputational risk in helping the environm ...
TOP 5 ROAD TRIPS IN EUROPE FOR THIS WINTER
Who hasn't dreamed of going on an adventure in their car or van? If the end of the world is often a goal in itself for the most motivated, Europe is full of destinations where to live the best moments ...
EXPERT: INVESTMENT IN TOURISM IN CUBA IS NOT RATIONAL
Even if the official forecast for visits to Cuba in 2022 is met, more than half of the hotel rooms will be empty, says economist Pedro Monreal suggested a halt for investment in tourism. ...
BIG DATA AND SENSORS: SEVILLE USES TECHNOLOGY TO BOOST TOURISM
Seville, the Andalusian capital, has launched a 'Smart Tourist Office' in order to automatically analyze big data – the occupation of spaces, consumer habits and much more – in order to improve the to ...
