HOW TO ATTRACT TOURISTS FROM ASIA TO EUROPE?
As Asian tourists, especially Chinese millennials, gain more purchasing power and Generation Z comes of age, there is a shift in the type of Asian travelers and their behaviors. ...
TIKTOK - AN IDEAL TOURISM MARKETING TOOL
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula ...
INTERNATIONAL TRAVELERS FINALLY RETURN TO FRANCE
While the season is coming, the signals, whether they come from Ukraine or inflationary pressures, are not all likely to sustain the optimism of tour operators. On the positive side, however, is the r ...
THE U.S. SUFFERS FROM DROUGHT OF INTERNATIONAL VISITORS
A large number of U.S. beaches, hotels and casinos nationwide are filling up again as COVID-19 vaccination rates climb and closure orders are lifted. But this summer season is being driven almost enti ...
AIRBNB BECOMES PROFITABLE DUE TO TOURISM REBOUND
In 2022, Airbnb has turned the page on the health crisis. Not only did the home rental platform post record levels of business, but it also ended the year in the green, a first in its 15-year history. ...
