TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...
EUROPEAN TOURISM PROFESSIONALS DEMAND UNIFIED RULES FOR TRAVELERS
Twelve leading associations and organizations of the European tourism industry have once again raised their voices against governments, so that they evaluate the proposal of the European Commission to ...
TRAVEL METASEARCH ENGINES ARE THE REAL GAME CHANGERS
The lengthy process of physically going to a travel agency to buy a plane ticket is becoming increasingly obsolete due to the many advantages that travelers searching online have. With one click, cust ...
HOW THE TRAVEL INDUSTRY WILL CHANGE AS THE METAVERSE GROWS
If you’ve been online recently, you’ll have heard big things about the rise of the metaverse: a fully immersive VR world in which you can connect and interact with real people. ...
SUSTAINABLE BUSINESS TRAVEL FACES A NUMBER OF HURDLES
It is clearly visible at train stations and airports that business travelers are once again on their way to customers and events. Sustainability goals and concepts are thus coming up for practical tes ...
