NEW TREND: USING TIKTOK FOR TOURISM

Andrew J. Wein -
A recent study by TikTok sheds light on the behavior of its users towards travel-related content. With a significant increase in users engaging with such content, tourism brands can benefit from estab ...

FINANCIAL DIFFICULTIES AFFECT AMERICANS’ ENTHUSIASM TO TRAVEL

Andrew J. Wein -
After years of mandatory seclusion due to the Covid-19 pandemic, travelers from all over the world want to resume their projects and itineraries of leisure and vacation. ...

SUMMER TOURISM IN CHINA EXPLODES

William Law -
In 2023, summer tourism in China is expected to be more popular than in 2019, according to the China Tourism Academy's forecast. ...

GERMAN TRAVELERS EXPECTED TO BOOK MORE LONG-DISTANCE TOURS

Justin N. Froyd -
The travel industry is anticipating a successful travel year in 2024 with high demand for the upcoming summer months. The German Travel Association (DRV) is expecting moderate sales growth of four per ...

TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA

Gary Diskin -
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...