BIG DATA AND SENSORS: SEVILLE USES TECHNOLOGY TO BOOST TOURISM
Seville, the Andalusian capital, has launched a 'Smart Tourist Office' in order to automatically analyze big data – the occupation of spaces, consumer habits and much more – in order to improve the to ...
TIKTOK AS A MARKETING TOOL FOR DESTINATION BRANDING
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide. ...
TOURISM IN THE METAVERSE IS JUST AROUND THE CORNER
Does tourism in the metaverse have a future? Even though it seems obvious that it will never be able to replace the emotions of real "travel", the virtual world has a lot to offer. ...
THE POWER OF GEN Z ON TRAVEL AND HOSPITALITY
The travel and hospitality sectors often discuss how the younger generation, i.e., Generation Z, is and will continue to transform these sectors. People born between the second half of the 1990s and t ...
SPAIN WELCOMED 71.6 MILLION TOURISTS IN 2022
Last year, Spain received a total of 71.6 million tourists from foreign countries, which is more than double the figure of the previous year (129.5%) which was greatly affected by the pandemic, accord ...
