VISITBRITAIN AIMS TO BOOST INBOUND TOURISM

Samuel Dorsi -
The UK's national tourism promotion agency, VisitBritain, has launched a major new multi-million pound international campaign to boost inbound tourism in Britain. A relevant initiative as the country ...

CHINESE TRAVELERS PLAN TO VISIT FRANCE AND ICELAND

Kevin Eagan -
Chinese outbound tourism, a testament to Chinese travelers' resilience, is gradually returning to pre-pandemic levels. The number of issued flight tickets steadily increased in the first quarter of 20 ...

TRAVEL GIANTS INCREASE MARKETING SPENDING

Vanderlei J. Pollack -
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone ...

SWISS TOURISM EXPERTS EXPECT A VERY GOOD SUMMER

Andrew J. Wein -
Despite the beach holiday boom, tourism businesses in Switzerland are very satisfied with the summer. According to a survey of several tourist regions by the AWP news agency, booking figures are not f ...

73% OF FRENCH INTEND TO VACATION THIS SUMMER

Alec Hills -
This bodes well for a record summer for tourist numbers. This represents an increase of 2% in terms of forecasts compared to 2022. ...