A recent Expedia Group's Journey to Purchase study revealed the online travel habits of people seeking inspiration and planning their trips. The results show that people spend an average of 303 minute...
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them....
According to a survey by the travel group Tui, 69.3 percent of Germans who want to travel are inspired by platforms like Instagram and TikTok. The survey also found that 21.2 percent of respondents pr...
Hilton's 2023 Global Trends Report reveals an interest in seamless travel, the search for more motivating experiences, a sense of being cared for and enhanced wellness offerings. If 2022 was the year ...
Travelers, it seems, are increasingly drawn to destinations rooted in reality, a phenomenon some are calling the "documentary effect," according to a recent study by Opodo. This movement towards authe...
