TOP FIVE RURAL TOURISM TRENDS FOR SMART MARKETERS

Denise Chen -
UNWTO declared 2020 as the Year of Tourism and Rural Development. Tourists that are sustainable and care for the environment, as well as those looking for well-being getaways will be interested in the...

TOP 5 SUSTAINABLE TOURISM MISCONCEPTIONS

Tomas Haupt -
At a time when the environment, sustainable development, green energies, flexitarianism and zero waste are at the heart of many concerns, tourism is not exempt from this awareness. Indeed, we are witn...

COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour...

SUSTAINABLE TOURISM: HOLIDAYS IN RURAL-, AGRO-, ECO- MODE

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Sustainable tourism is governed by the principles of sustainability, with the purpose of minimizing the impact on the environment and local culture. It is said that sustainable tourism is not just an ...

WILL ECOLABELS BE VITAL FOR TOURISM?

Larry Brain -
Many of ecolabels appear on websites, on the facades of accommodation providers or even on beaches. For 30 years now, labels have been developing in tourism, to guide travelers towards more environmen...
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