HOW INSTAGRAM HAS SHAPED THE TOURISM BUSINESS

Pat Hyland -
Did you know that 48% of Instagram users use this social network to discover and choose the destinations they will visit during their trips? The figure has been growing over the years, making it an es...

BAD NEWS: MOST TRAVELERS NOT TO BE COMPENSATED FOR FLIGHT DELAYS

Richard Moor -
The European Union intends to redefine the terms of EU Directive 261/2004 which governs the compensation paid in the event of flight delays or cancellations. Airlines would be the big winners, to the ...

TOURISM MARKETING STRATEGIES IN 2021

Kevin Eagan -
Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...

TRUST IS THE KEY ASSET FOR TRAVEL INDUSTRY RECOVERY

Tomas Haupt -
Tourism is gradually returning as many holidaymakers plan their vacation for the summer months. For the travel industry recovery to go smoothly, trust and transparency are the key aspects....

DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY

Wayne M. Gore -
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr...
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