DIGITIZING HOTELS FOLLOW THE TOURISM RECOVERY

Samuel Dorsi -
After a two-year hiatus, the tourism industry is seeing the light again. The desire to travel is present and everything pointed to 2022 as a year of recovery. Despite the social, political and economi...

DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY

Wayne M. Gore -
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr...

SEVERE BLOW FOR BOOKING.COM BUSINESS MODEL IN GERMANY

Laura Maudlin -
In the future, in Germany, contract hotels will be allowed to offer overnight stays at lower prices than those listed on Booking.com....

PERSONALIZATION CAN HELP INCREASE THE HOTEL REVENUE

Justin N. Froyd -
Now more than ever, guests expect hotels to provide personalized service. According to a recent study conducted by Infosys, 86% of consumers say that personalization plays a key role in their purchasi...

OTAS’ INCREASED INFLUENCE TO GROW EVEN MORE IN THE POST-CORONAVIRUS ERA

Booking platforms. Both a blessing and a curse. They charge high fees, require hotels to offer the best price guarantee and in some cases force them to sign contracts. But without the booking platform...
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