ONLINE REVIEWS AND THEIR IMPACT ON TRAVEL BOOKING

William Law -
A recent study conducted by TripAdvisor, in partnership with Ipsos MORI, among 23,000 users of the server throughout 12 markets revealed the huge impact online reviews have on travel booking....

ALIBABA'S OTA HAS 15,000 CHINESE HOTELS ON BOARD

Andrew J. Wein -
Alibaba Group Holding’s online travel agency, Fliggy, has developed an alliance with 15,000 lodging services to help China’s independent hotels have more clients. ...

DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY

Wayne M. Gore -
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr...

SEVERE BLOW FOR BOOKING.COM BUSINESS MODEL IN GERMANY

Laura Maudlin -
In the future, in Germany, contract hotels will be allowed to offer overnight stays at lower prices than those listed on Booking.com....

THE MOST VALUED SERVICES BY HOTELS’ GUESTS

Laura Loss -
Tourism is an industry in constant development and evolution, and to a great extent, this dynamic of change is thanks to travelers. Travelers and hotels’ guests have seen how their needs varied, how t...
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