The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...
A hotel website is a crucial touchpoint in the customer journey and is usually the first interaction potential guests have with your business. Therefore, optimizing it to provide a positive user exper ...
In hotel distribution there is not a perfect formula that can be applied to all structures to achieve the master channel mix. However, once it’s clear about the main actors and what each one of them c ...
The Rome City Council has approved Budget Councillor Silvia Scozzese's proposal to increase the tourist tax in Rome. This tax has remained the same since 2014 and will now be raised to new amounts. ...
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper ...