GOOGLE: FREE LISTINGS CATCH ONLINE TOURISM MARKET BY SURPRISE
Google has broken into the online tourism market, making its move months before the travel fever that is expected after the mass vaccination of the population begins. Hotel booking links are now liste ...
THE FUTURE OF DIGITAL TOURISM MARKETING
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...
THE SECRETS OF A GREAT HOTEL WEBSITE
A hotel website is a crucial touchpoint in the customer journey and is usually the first interaction potential guests have with your business. Therefore, optimizing it to provide a positive user exper ...
GOOD AND BAD PRACTICES OF HOTEL DISTRIBUTION
In hotel distribution there is not a perfect formula that can be applied to all structures to achieve the master channel mix. However, once it’s clear about the main actors and what each one of them c ...
ROME INCREASED THE TOURIST TAX: ESTIMATED REVENUE IS EUR 180 MILLION
The Rome City Council has approved Budget Councillor Silvia Scozzese's proposal to increase the tourist tax in Rome. This tax has remained the same since 2014 and will now be raised to new amounts. ...
