THE SECRETS OF A GREAT HOTEL WEBSITE

Dan Rang -
A hotel website is a crucial touchpoint in the customer journey and is usually the first interaction potential guests have with your business. Therefore, optimizing it to provide a positive user exper ...

GOOD AND BAD PRACTICES OF HOTEL DISTRIBUTION

Justin N. Froyd -
In hotel distribution there is not a perfect formula that can be applied to all structures to achieve the master channel mix. However, once it’s clear about the main actors and what each one of them c ...

ROME INCREASED THE TOURIST TAX: ESTIMATED REVENUE IS EUR 180 MILLION

Joe McClain -
The Rome City Council has approved Budget Councillor Silvia Scozzese's proposal to increase the tourist tax in Rome. This tax has remained the same since 2014 and will now be raised to new amounts. ...

HOTEL DIGITALIZATION: 16% OF SPANISH HOTELS ARE DIGITALIZED

Nik Fes -
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper ...

RAPID GROWTH OF AI APPLICATIONS IN THE HOTEL INDUSTRY

Wayne M. Gore -
The rapid development of artificial intelligence (AI) technology is leading to revolutionary transformations in many sectors, including the hotel industry. ...