WE SIMPLIFIED TOURISM MARKETING COMMUNICATION ACROSS LANGUAGES

When it comes to tourism, communication and transparency are vital in gaining customers’ trust and growing business. Language barriers have been a barrier for decades, deterring those looking to spend...

TOURISM MARKETING TIPS FOR SMART BUSINESSES AMID COVID-19

Cecilia Garland -
These are difficult times for the tourism industry and losses are immeasurable. The situation calls for action, and companies will need to be as creative as possible to survive the crisis. Inspired by...

ONLINE TOURISM MARKETING AND WHY IS IT IMPORTANT FOR YOU?

Nils Kraus -
When it comes to tourism strategies, marketing has positioned itself, without a doubt, as the main tool for most companies directly or indirectly involved in the travel and hospitality industry. Why?...

BIG DATA CAN IMPROVE REVENUE MANAGEMENT IN THE TRAVEL AND HOSPITALITY INDUSTRY

Chris Grad -
In today’s business environment, the most valuable asset to an organization has become the data about their customers and potential customers and the ability to mine, understand and make revenue and c...

HOSPITALITY INDUSTRY INNOVATION ON THE AGENDA

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Different players in the tourism industry have taken on innovation as something essential in their daily lives, and as a means to push the hospitality industry to the next level. ...
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