The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States....
In today’s business environment, the most valuable asset to an organization has become the data about their customers and potential customers and the ability to mine, understand and make revenue and c...
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper...
Over the last years, and especially since the beginning of the pandemic, Google has offered various free tools for the travel and hospitality sector to help tourism professionals. ...
Uganda possesses abundant natural resources that can be employed in the tourism industry, but this sector has challenges. The government is committed to promoting and safeguarding this industry to max...
