THE FUTURE OF DIGITAL TOURISM MARKETING
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...
HOW MUCH DOES A TOURISM GRADUATE EARN IN THE U.S.?
Tourism emerges as an attractive and ever-growing sector in the dynamic U.S. labor landscape. Those who have earned a degree in tourism can participate in a vibrant and diverse industry and wonder wha ...
BIG DATA CAN IMPROVE REVENUE MANAGEMENT IN THE TRAVEL AND HOSPITALITY INDUSTRY
In today’s business environment, the most valuable asset to an organization has become the data about their customers and potential customers and the ability to mine, understand and make revenue and c ...
HOTEL DIGITALIZATION: 16% OF SPANISH HOTELS ARE DIGITALIZED
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper ...
FREE GOOGLE TOOLS FOR TRAVEL AND HOSPITALITY
Over the last years, and especially since the beginning of the pandemic, Google has offered various free tools for the travel and hospitality sector to help tourism professionals. ...
