TOP FIVE PILLARS TO ESTABLISH A DISTINCTIVE BRAND IDENTITY

Anna Luebke -
The brand image of travel and hospitality services is fundamental for current and potential customers. Having a clear and distinct brand identity can aid in forming an emotional bond with customers, e...

ITALY EXPECTS A TOURISM BOOM IN THE SUMMER

Joe McClain -
After two years of pandemic, Italy is expecting a good summer for tourism. For the first time, hotels in Italy are more crowded than in Spain and France, which has never happened in recent years, said...

HOW MUCH DOES A TOURISM GRADUATE EARN IN THE U.S.?

Vanderlei J. Pollack -
Tourism emerges as an attractive and ever-growing sector in the dynamic U.S. labor landscape. Those who have earned a degree in tourism can participate in a vibrant and diverse industry and wonder wha...

HOSPITALITY ROBOTS: ANY CHANCE OF RESURRECTING THEM?

Richard Moor -
A few years ago, some robots were introduced as revolutionary in the hospitality industry. Most of the robots used in the industry were designed for "public relations", only to greet and inform lost o...

MOST DEMANDED LANGUAGES BY THE TOURISM AND HOTEL INDUSTRY

Bill Alen -
There is no doubt that languages have become one of the main skills that a professional must have in order to advance in the business world, especially if it is tourism. However, some people who are e...
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