Significant technological advancements, including artificial intelligence (AI) and green technology, are set to shape the tourism industry during 2024, bringing positive changes for travelers, hotelie...
Iceland has lowered its tourism promotion efforts. It reflects a strategic shift in approach. The island welcomes foreign visitors warmly, but it aims to slow down the growth in the number of tourists...
The only constant thing in life is change itself. Gen Z is now emerging as a significant force in the tourism sector, and we should acknowledge this as soon as possible. A new generation is on the hor...
Global wine consumption dropped to its lowest point since 1961. But wine tourism in Italy is growing. It is a main strategy to support the national wine industry. This finding appears in the report "W...
The tourism sector in 2025 finds itself in a rapidly changing digital world, where social media is key to the way travel brands connect. Influenced by AI advances, evolving online behaviors, and the s...
