CHINA SHAPES ITS NATIONAL CULTURAL HERITAGE

Laura Maudlin -
The Covid-19 pandemic and governmental restrictions have led to the renaissance of domestic tourism in China and the rise in popularity of national cultural heritage sites....

ALTERNATIVE TOURISM – DISCOVER MORE ABOUT YOUR DESTINATION

Sara Thopson -
Alternative tourism offers an option to attract adventurers who seek to go beyond traditional travel, that is, to captivate that tourist who is inclined to have direct contact with nature, who is look...

SHANGHAI: SIGNIFICANT LOANS TO SUPPORT TOURISM RECOVERY

Justin N. Froyd -
Five Shanghai banks mutually granted loans for a total amount of 50 billion yuan (about $ 7.4 billion) in order to support the tourism recovery of the city. ...

COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour...

ITALY: TOURISTS TRAVELING FOR CULTURAL EXPERIENCES SPEND MORE

Tomas Haupt -
Many people in Italy travel on holidays to explore the country's rich cultural heritage. Visitors interested in cultural experiences typically spend €93 per day, which is higher than the average spend...
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