COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour ...

CAPE VERDE PLANS TO REACH 1.3 MILLION TOURISTS

Pat Hyland -
Cape Verde's government has targeted attracting 1.26 million tourists annually by 2026. The aim is to have 40% of visitors arrive on islands other than Sal and Boa Vista, traditionally known as touris ...

FRANCE'S MOST VISITED CULTURAL SITES

Alec Hills -
Reports from various French regional tourism committees indicate that French cultural sites, which have been missing some foreign visitors (especially Asian) due to the Covid pandemic, have experience ...

ITALY: TOURISTS TRAVELING FOR CULTURAL EXPERIENCES SPEND MORE

Tomas Haupt -
Many people in Italy travel on holidays to explore the country's rich cultural heritage. Visitors interested in cultural experiences typically spend €93 per day, which is higher than the average spend ...

TRAVEL ORDERS TO XI'AN INCREASED BY 607% YEAR-ON-YEAR

Anna Luebke -
The 8-day super golden week, including the Mid-Autumn Festival and National Day, is quickly approaching. According to the "Mid-Autumn Festival and National Day Tourism Forecast Report" released by Ctr ...