In 2021, more than ever, hoteliers will be required to renew their IT structures, expand digital communication channels, and integrate new technologies. Because all digital helpers from the digital guest directory to intelligent room controls and smart hotel systems, hotel apps and check-in terminals have one thing in common: they will help survive the pandemic and at the same time open up new sale potential.
To implement these strategies, digital knowledge will be a necessity, as well as that of online marketing. Without this, it is becoming increasingly difficult for hoteliers to build a profitable business model. For this reason, knowledge in the field of digitalization will be the currency of the year 2021.
However, it is important to note that not every technical gimmick is suitable for every hotel and suits the clientele. Hoteliers should therefore look together with their employees to see which digital helpers offer real added value for guests and really benefit the operation of the hotel.