The World Cup did NOT benefit the important pousada hotel sector

The World Cup was undoubtedly a success in terms of image building and the number of foreign tourists coming in but what this article doesn\'t mention is how many tourists stayed away exactly because of the World Cup. Whilst many hotels in match cities had super high occupation rates, pousadas and small hotels outside World Cup cities (98%) saw numbers decimated. The focus of tourism authorities here continues to be on large hotels in major tourist areas and all but nothing is spent on promoting the amazing places in the rest of the country. And there is nothing to be proud of in the tourist numbers which have hardly risen at all over the last 20 years and still languish around 6million.

Alison McGowan (Brazil)