Ecotourism is growing in popularity. According to a recent report by Booking.com, 42% of tourists consider themselves as being eco-responsible. However, most of them don’t know what it means.
At a time of major issues to save the planet and to minimize the impact on the everyday environment, for many people holidays are a perfect time to pay attention to the Earth. Especially as a growing number of destinations become overcrowded like the Thai island Koh Tachai which was closed to the public for an indefinite period.
The most logical reaction is to opt for ecotourism. Most travelers (56%) consider their holidays eco-friendly if they stay in some green accommodation facility. 22% of travelers consider their vacation eco-friendly if they take place in a natural park, and for 16% this means to go camping For 12% of the respondents, "green" also means staying in indigenous community.
Holidays consist of other parameters as well, such as purchases. In this case, eco-conscious tourists opt for handmade or local products (35% of respondents).
According to the data compiled by Booking.com, 26% of accommodation owners claimed to have implemented ecotourism measures. Almost 65% of international travelers admitted they did not stay in any eco-friendly facility.
Ecotourism is sustainable for the environment and minimizes the negative impacts of the activity of travelers and maximizes the positive impact.