SURPRISING RESULTS: TRAVEL COMPANIES FAIL TO INVEST IN DIGITAL TRANSFORMATION
Digital technology has completely changed the tourism industry. Despite that however, only 25% of tourism companies invest in digital transformation, as if the decision-makers fail to face this major ...
GOOGLE ACCUSED OF UNFAIR COMPETITION BY EXPEDIA AND TRIPADVISOR
Expedia and Tripadvisor, as well as tourism company unions, accuse Google of unfair competition. ...
SPANISH LANGUAGE TOURISM IS A GOLD MINE FOR THE COUNTRY
Recent studies suggest that Spanish language tourism is a growing trend – more and more people travel to learn Spanish and get to know the culture. The sector generates 2 billion euros a year. ...
MEXICO’S INBOUND TOURISM - THE RESULT OF SUCCESSFUL PROMOTION?
The numbers of international arrivals provided by the Mexican National Institute of Statistics and Geography (INEGI) are positive, but when broken down, there are strong contrasts that are worth consi ...
HOW TO ATTRACT DIFFERENT TYPES OF TOURISTS – THAT IS THE QUESTION!
Traveling has become a real necessity in the current times. According to the World Tourism Organization (UNWTO), in 2018, 1.4 billion international tourist arrivals were recorded. ...