2026 WINTER OLYMPICS: UP TO €5.3 BILLION OF BENEFITS EXPECTED

Laura Maudlin -
The Milano Cortina 2026 Winter Olympic and Paralympic Games will run from February 6 to 22, 2026. This is a major event for Italy. Venues cover the landscapes of northern Italy and stretch from Milan ...

JORDAN’S TOURISM HOPES FOR THE RETURN OF TRAVELERS IN 2026

Theodore Slate -
Jordan’s tourism economy faced difficulties after the Gaza war started in October 2023. The sector is vital for the economy. The country remains politically stable and safe relative to the region. ...

BULGARIAN TOURISM TO BENEFIT FROM ENTERING THE EUROZONE

Sara Thopson -
Bulgaria officially became the 21st member of the eurozone on January 1, 2026. The country replaced the Bulgarian lev with the euro nearly 20 years after joining the European Union in 2007. This event ...

PERSONAL BUSINESS TRAVEL REMAINS INDISPENSABLE IN A FRAGMENTED WORLD

Laura Maudlin -
Trade conflicts and geopolitical tensions are rising. The global economy is breaking apart. Companies must rethink supply chains and market strategies, but deglobalization creates a new focus on physi ...

GEN Z TRAVELERS RESHAPE THE HOSPITALITY INDUSTRY

Justin N. Froyd -
A major generational shift is happening in tourism and hospitality. Generation Z (born between the mid-1990s and early 2010s) is becoming the industry's main customer and its new workforce. ...