In terms of the types of destinations, urban and rural tourism have both experienced significant development in recent years, with new experiences and activities attracting domestic visitors. A rise in the number of attractions and the regeneration of many cities has fueled the growth of urban tourism whereas, conversely, causing a rise in urbanization in our day to day lives has assisted in increasing the appeal of the countryside. However, younger people may not be attracted to rural locations. Importantly, both destinations can gain from the increase in the number of short breaks taken by consumers and the wish to experience different kinds of holidays. One of the future implications of this trend is that people will combine different destination types on one trip. In developing this kind of behavior, it is necessary that different destinations within areas cooperate to communicate the overall tourism attraction of the area, instead of competing with one another.