The travel habits of Generation Z and Millennials are changing. They are leaving crowded cities for restorative, personal experiences. Kayak's 2026 "What the Future" (WTF) Report predicts this shift will define travel in 2026. The data comes from billions of search queries, TikTok activity, and a survey of 14,000 young travelers.
Moving Away from Mass Tourism Toward Authenticity
Big cities are losing popularity. About 84% of respondents prefer rural areas or small towns for their 2026 trips. The main reasons include growing interest in authenticity, peace and quiet away from crowds. Moreover, less popular destinations offer better affordability.
Search habits show a rejection of standard itineraries. Famous sites like the Eiffel Tower receive fewer searches. Instead, 69% of Gen Z and 66% of Millennials look for new places. They want spots that are "off their feeds." TikTok data supports the findings. Posts tagged #hiddengems rose by more than 50% which signals a hunt for unknown spots.
Young travelers avoid viral locations. They choose real experiences over the commercial ones.
AI Takes Center Stage in Trip Planning
Technology changes how people plan trips. More than one in four young travelers prefer AI recommendations over the advice from friends. About 40-41% trust AI suggestions and they are willing to change their destination if the algorithm finds a better choice. People use AI to find cheap deals, alternatives, and personal schedules.
Prioritizing Mental Health, Nature, and "Deceleration Travel"
Travel is now a form of self-care. Mental relaxation is the main goal for about 70% of travelers. Some reports say over 60% make it their top priority. "Deceleration travel" means slowing down. This method appeals to 45% as a way to clear the mind.
The definition of luxury is changing. It is not about expensive items. It is about tranquility, wellness treatments, and disconnecting.
Nature is important too. Between 53% and 63% of young travelers plan trips around natural events. Examples include the Northern Lights, solar eclipses, or meteor showers. Nature trips are in the top three vacation types for Gen Z. These trips often mix light activities like hiking with relaxation. TikTok shows this trend as #wellnesstravel posts increased by 150%, and #glamping rose by 20%.
Flexible Financing and the Rise of Short, Frequent Trips
Travel demand stays strong despite money issues. About 25% to 28% of people say access to loans, credit, or installment payments affects their travel frequency.
The long summer holiday is fading. People take multiple short breaks called "nanocations" or "little big trips" instead. In 2026, 67% plan several brief getaways rather than one long trip. They prefer flexibility and frequent breaks.
Major events still attract crowds. A total of 93% plan to travel for an event in 2026. Music festivals attract 33%, and sporting events attract 31%.
Meanings for the Future of Travel
The report describes 2026 as a year of thoughtful travel. Young generations want depth, not spectacle. They choose small towns, nature, and mental rest. They prefer personalized trips over Instagram checklists.
They might chase a hidden gem in a quiet place or visit a village. Let AI find an affordable surprise - a trip around the next celestial event. Such experiences feel personal, restorative, and refreshingly human. Economics and digital tools meet. Travel is less about where everyone else goes. It is about where you need to be.
